TOM FORD eCommerce Launch
A flagship destination celebrating the creativity and innovation of Christopher Kane.
We created a fully-responsive eCommerce platform for the innovative British brand in order to transport its audience into a digital world that seamlessly merges brand and shopping experience.
The website marries eCommerce and video content with the brand’s aesthetic; creating a seamless experience across all touch points that celebrates Christopher Kane’s signature style.
Limited edition items celebrate iconic moments from collections and can be purchased exclusively from the website – both reinforcing the brand’s identity in the digital realm, and creating excitement around products. These regular launches are brought to life through bespoke content and drive repeat visits to the site through social media activations.