Clinique

 

Producing fast, fun, relevant beauty content in the new digital world.

As digital radically changes the way consumers interact with beauty brands, it’s essential for them to respond with content—and plenty of it—that has personality and a point of view.

Our Clinique client tasked us with creating makeup stories that could be shared in both short and long formats, across various social and digital channels. We took advantage of a packed shooting schedule—stills, film, behind the scenes, and makeup artist interviews—to capture content that met both marketing needs and consumer habits.

Each look had a story grounded in a trend or technique, maintaining the brand’s perspective and expertise. For beauty enthusiasts, we created start-to-finish tutorials, guided by a professional makeup artist. For always-on millennials, there were :15 cutdowns and GIFS. The entire program put Clinique exactly where they wanted to be: everywhere.