Digital Strategist (Milan)

THE ROLE

Spring Studios Milan is looking for a Digital Strategist with great experience in the luxury and lifestyle sectors.

This role will answer directly to the Chief Strategy & Insight Officer at Spring Milan and will work closely with the all the internal departments.

RESPONSIBILITIES

· Analysis and understanding of the reference context through competitor research and monitoring digital and social communication trends

· Development of strategies by creating storytelling that includes various touchpoints according to the objectives to be achieved

· Identification of target audiences based on the client

· Creation of presentations and decks illustrating the developed strategy

· Development of an editorial plan aligned with the defined strategy

· Analysis of digital and social metrics

· Coordination with the ADV Specialist for the implementation and evaluation of content and results

· Ideation of influencer marketing strategies with innovative activities and mechanics

· Collaboration with the creative, production, and events teams to optimize strategies and activities

· Client management: leading regular client updates, presenting reports and participating in calls and meetings.

· Demonstrate initiative and resourcefulness to meet project milestones, internal team needs, and client expectations

Requirements:

· Fluent in English

· Minimum 4 years of experience in the same role working in a creative Agency

· Ability to conduct in-depth research to understand market trends

· Curiosity and constant updating on trends, technological innovations, and pop culture

· Ability to work on multiple projects simultaneously and proactively

· Aptitude for copywriting in both Italian and English

· Familiarity with major digital tools and platforms: Facebook, Instagram, X, Pinterest, LinkedIn, TikTok, YouTube, Google, etc.

· Knowledge of the constantly updated policies of various social channels

· Knowledge and use of analysis and monitoring tools

· Ability to interpret the insights of various channels

· Background in fashion, beauty, luxury, design, art and lifestyle

· Bachelor’s degree or equivalent work experience

· Excellent communication skills; must be able to communicate well to colleagues from various departments and offices, freelancers and clients.

· Remain calm under pressure;

· Legally eligible to work in Italy

TO APPLY

All applications must have an online portfolio to review and a CV

Please apply by clicking here

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