‘Squad on a Mission’ celebrates squads united in purpose, action, and style, featuring men and women at the top of their game in their field, whether that being the world’s biggest movie stars, record-breaking surfers or environmental activists.

The campaign’s product-driven storytelling approach connects each watch collection to a specific Squad. From the sporty Superocean for the Surf Squad, the Avenger Chronograph for the Aviation Pioneer’s Squad, to the elegant new Premier collection for our iconic Cinema Squad.