Huawei P10 Phone Launch


A global launch for the flagship handset from the worlds third biggest phone manufacturer, in a crowded and undifferentiated market.

Spring positioned the Huawei P10 as a professional-level image-making device, in a fashionable package. We worked with one of the world’s leading portrait photographers, Sølve Sundsbø, to capture exceptional fashion portraits.

Product shots were also treated as portraits using the same skills and techniques, to create a superlative vision of the phone as professional-level. 

With the tagline, ‘Make every shot a cover shot’.

The campaign launched with a media takeover in Barcelona.

The P10 Lite inherited the portrait photographic style for its key visuals, shot by fashion and beauty photographer, Liz Collins.

Positioned for a younger, millennial consumer – We characterised the main tech features of the phone and brought these personalities to life in the TVC.

By the end of 2017, Huawei is on its way to become the world’s second biggest handset manufacturer.