We were challenged with making Europe’s best-selling skinny jeans line, Lee Scarlett, a consumer facing brand and name. We created a teaser campaign with flyposters asking ‘Have you seen Scarlett?’ Fashionable girls named Scarlett and a broader community of influencers launched the campaign across Instagram. We supplied the jeans, the styling was up to them, providing over 900 pieces of content, and embedding the Scarlett name as a denim staple.