We were challenged with making Europe’s best-selling skinny jeans line, Lee Scarlett, a consumer facing brand and name.
A teaser campaign awoke curiosity with flyposters asking ‘Do You Know Scarlett?’ or ‘Have you seen Scarlett?’
Fashionable girls named Scarlett launched the campaign across Instagram. We supplied the jeans, the styling was up to them.
A broader group of influencers followed, providing over 900 pieces of content, and embedding the Scarlett name as a denim staple.