Michael Kors Fragrance Activation
Live from the streets of New York City,
A 360° Holiday Campaign with a twist.
The holiday period is the biggest selling season for the fragrance category with all brands vying for consumer attention and purchase.
The flash of blinking neon. The rush of holiday revelers.
The pop of parties happening everywhere.
It’s New York at the holidays, and it’s like nowhere else.
Inspired by the city’s bright lights and artistic spirit, this concept lets us
cross from sweet to sexy, uptown to downtown,
Daisy to Decadence with urban sophistication and style.