Marc Jacobs


Live from the streets of New York City,

A 360° Holiday Campaign with a twist.

The holiday period is the biggest selling season for the fragrance category with all brands vying for consumer attention and purchase.

City Lights 


The flash of blinking neon. The rush of holiday revelers.

The pop of parties happening everywhere.

It’s New York at the holidays, and it’s like nowhere else.

Inspired by the city’s bright lights and artistic spirit, this concept lets us

cross from sweet to sexy, uptown to downtown,

Daisy to Decadence with urban sophistication and style.