Black Eye Brand Identity
Drawing inspiration for the future of a British luxury brand.
We created a new visual identity for the iconic British brand—logo and symbol design, typeface, and colour palette—that celebrates their origins, but with a modern sensibility.
To distinguish Mulberry from other contemporary luxury brands, we developed a new logotype that harkens back to the 1971 original.
We shifted emphasis from the signature tree motif to the brand name, offering a more storied and distinctive silhouette instilled with a sense of character.
To accompany the comprehensive visual identity, and mark the new chapter of Mulberry, Spring created a social strategy and campaign to launch during London Fashion Week.