Pepe – Always London AW15


Reimagine Pepe Jeans for the digital age.

We reinvigorated an iconic denim brand by focusing on its unique London heritage, and by shifting from a seasonal print campaign to an always-on integrated approach. 

Pepe curated leading London talent, around which a diverse programme of social content was created, leveraging the social following of our influencers.

The campaign saw the highest engagement of any Pepe activity thus far, engaging new audiences across channels.