Diesel SS16 Campaign
Put consumer engagement at the heart of the brand.
We reimagined the Pepe communications approach for a Generation Z audience, which looks to brands that help them co-create, and deliver experiences not just marketing messages.
The Get It On campaign took that engagement viral, encouraging the audience to create their own Pepe digital content by taking part in the ‘Get It On Challenge’.
Influencers ignited the campaign, resulting in over 500 individual content pieces being created, and over 15,000,000 aggregated views across social media.