Versus Brand Platform
A new online destination and flagship for one of fashion’s most luxurious brands.
We provided user experience design, digital design, art direction and production for all brand and eCommerce photography for the brand’s first eCommerce site.
We put product first to translate the inimitable, seductive character and attitude that is TOM FORD into a completely on-brand digital shopping experience.
The site was responsively designed to be full-scaling across desktop, mobile, and tablet touch points.
We injected brand attitude into every element of the site — from tasteful nudes used to demonstrate the scale of accessories, to provocative brand images that are totally TOM FORD. In total for launch we produced 120 on-model stills, 1,600 product shots, and 40 sets of moving lips.
To connect TOMFORD.COM to the larger brand world, we established and populated, mobile, online content, editorial, and live shows that all feed the digital site with traffic and sales.
Within a month of launch daily worldwide traffic was up 60%, with significant earned media coverage from across the industry.