Pepe SS16 Campaign
Millennial relevance through breaking conventions
We relaunched the brand through a digital-first strategic platform and always-on campaign that broke with fashion industry conventions to make Versus relevant to a new millennial audience.
We delivered digitally-innovative event activations and campaigns through a series of capsule collection collaborations with rising fashion design stars like J.W.Anderson (Loewe) and Anthony Vaccarello (YSL), musician M.I.A., and brands like K-Way and Superga.
Including the first on-schedule, genuinely shoppable show at NYFW for the Anthony Vaccarello collaboration—integrating livestream show footage with eCom in real-time.
In addition to conceiving and creating all campaign, event, editorial, social and eCom assets, we also designed and developed a new brand website, with a full social engagement strategy and conversation calendar.