To launch Victoria Beckham Beauty, we created a dynamic campaign that reflected the values and lifestyle of the brand’s eponymous founder. At the intersection of luxury performance and clean beauty, we celebrated Beauty in Motion — the idea that modern beauty should complement and empower consumers of all generations.
We captured impactful, richly colored makeup looks epitomized by Victoria’s signature smoky eye in sumptuous yet clean executions. Product sold out in 24 hours. Our multichannel launch proved that luxury creative can speak successfully to issues such as clean beauty, sustainability, and inclusivity.
A perfectly imperfect brand world authentic to Victoria Beckham and designed for people in motion.