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Decoding the Chinese Beauty Market

7 key principles for translating Western Beauty Brands for Success in China

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Navigating the New Media Schism

Diversifying content strategy to drive deeper engagement

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Breaking Through The Noise: Translating UK Beauty Brands for Success in the USA

5 key principles and insights that Brit beauty brands can leverage to translate themselves for success

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Beauty Marketing in the Era of Digital Acceleration

5 Key Trends & Opportunities for Beauty Brands & Retailers

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TikTok: More Than Memes

How the Gen Z platform came of age and what this means for luxury brands.

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The Future of Ownership: 5 Key Opportunities for Brands and Retailers

We identify 5 existing and emerging modes of ownership that brands and retailers can take advantage of.

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The New Rules of Post-Pandemic Retail

We identify the 5 key ways retailers can drive success in the post-pandemic landscape, catering to heightened consumer expectations of the omnichannel experience.

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Retail 4.0: 5 Principles of Post-Pandemic Retail Success

We identify the 5 key principles in which the pandemic has transformed the retail landscape.

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What Luxury Can Learn from Watches

We identify the 5 key ways that the fine watch category has successfully navigated the pandemic and what luxury players can stand to learn.

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Haircare: Strategies for Success

We identify 5 key strategies for creating compelling haircare communications that can successfully capture the imagination of today.

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How Events & Content have Converged

We outline 5 key ways events and content have seamlessly converged, and the unique innovation opportunities this presents.

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5 Ways to Build Brand Equity Digitally

We explore 5 routes for creative innovation which simultaneously build equity for premium brands in the beauty category.

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5 Digitally Driven Solutions for Brands

Find out more about why partnering with us could help you navigate a post-Covid-19 world and shape the future of digital.

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The Events Renaissance

A snapshot of event reopening innovations, trends, and a checklist for practical considerations in our new world.

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Winning Strategies: Luxury Food & Drink

5 key ways that brands are using comms to overcome the ever-changing restrictions and adapt to the new world order

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6 Common Mistakes in Paid Media

In an increasingly competitive digital media space, we take a close look at common mistakes in paid media and strategies for optimising campaigns.

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The Retail Re-Opening Opportunity

Innovative brands and retailers will continue to leverage the latest virtual technologies to engage and reward shoppers.

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Live-streaming: New Virtual Marketing

Five key ways brands & retailers are leveraging live-streaming to pioneer the future of virtual marketing

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Sustainability Communications

Understanding how to effectively communicate your sustainability credentials is essential.

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How to Hack TikTok

TikTok’s fully immersive experience is totally different from that of other social platforms.

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The New Frontier

Five ways brands and retailers can harness VR to deliver on key communications objectives.

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Winning in Luxury eCommerce Today

In today’s eCommerce landscape, product is always one click away. Differentiation is key.

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