Spring | Spring Thinks

Decoding the Chinese Beauty Market

7 key principles for translating Western Beauty Brands for Success in China

Navigating the New Media Schism

Diversifying content strategy to drive deeper engagement

Breaking Through The Noise: Translating UK Beauty Brands for Success in the USA

5 key principles and insights that Brit beauty brands can leverage to translate themselves for success

Beauty Marketing in the Era of Digital Acceleration

5 Key Trends & Opportunities for Beauty Brands & Retailers

TikTok: More Than Memes

How the Gen Z platform came of age and what this means for luxury brands.

The Future of Ownership: 5 Key Opportunities for Brands and Retailers

We identify 5 existing and emerging modes of ownership that brands and retailers can take advantage of.

The New Rules of Post-Pandemic Retail

We identify the 5 key ways retailers can drive success in the post-pandemic landscape, catering to heightened consumer expectations of the omnichannel experience.

Retail 4.0: 5 Principles of Post-Pandemic Retail Success

We identify the 5 key principles in which the pandemic has transformed the retail landscape.

What Luxury Can Learn from Watches

We identify the 5 key ways that the fine watch category has successfully navigated the pandemic and what luxury players can stand to learn.

Haircare: Strategies for Success

We identify 5 key strategies for creating compelling haircare communications that can successfully capture the imagination of today.

How Events & Content have Converged

We outline 5 key ways events and content have seamlessly converged, and the unique innovation opportunities this presents.

5 Ways to Build Brand Equity Digitally

We explore 5 routes for creative innovation which simultaneously build equity for premium brands in the beauty category.

5 Digitally Driven Solutions for Brands

Find out more about why partnering with us could help you navigate a post-Covid-19 world and shape the future of digital.

The Events Renaissance

A snapshot of event reopening innovations, trends, and a checklist for practical considerations in our new world.

Winning Strategies: Luxury Food & Drink

5 key ways that brands are using comms to overcome the ever-changing restrictions and adapt to the new world order

6 Common Mistakes in Paid Media

In an increasingly competitive digital media space, we take a close look at common mistakes in paid media and strategies for optimising campaigns.

The Retail Re-Opening Opportunity

Innovative brands and retailers will continue to leverage the latest virtual technologies to engage and reward shoppers.

Live-streaming: New Virtual Marketing

Five key ways brands & retailers are leveraging live-streaming to pioneer the future of virtual marketing

Sustainability Communications

Understanding how to effectively communicate your sustainability credentials is essential.

How to Hack TikTok

TikTok’s fully immersive experience is totally different from that of other social platforms.

The New Frontier

Five ways brands and retailers can harness VR to deliver on key communications objectives.

Winning in Luxury eCommerce Today

In today’s eCommerce landscape, product is always one click away. Differentiation is key.

Spring Lens

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