
Decoding the Chinese Beauty Market
7 key principles for translating Western Beauty Brands for Success in China
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Navigating the New Media Schism
Diversifying content strategy to drive deeper engagement
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Breaking Through The Noise: Translating UK Beauty Brands for Success in the USA
5 key principles and insights that Brit beauty brands can leverage to translate themselves for success
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Beauty Marketing in the Era of Digital Acceleration
5 Key Trends & Opportunities for Beauty Brands & Retailers
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TikTok: More Than Memes
How the Gen Z platform came of age and what this means for luxury brands.
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The Future of Ownership: 5 Key Opportunities for Brands and Retailers
We identify 5 existing and emerging modes of ownership that brands and retailers can take advantage of.
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The New Rules of Post-Pandemic Retail
We identify the 5 key ways retailers can drive success in the post-pandemic landscape, catering to heightened consumer expectations of the omnichannel experience.
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Retail 4.0: 5 Principles of Post-Pandemic Retail Success
We identify the 5 key principles in which the pandemic has transformed the retail landscape.
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What Luxury Can Learn from Watches
We identify the 5 key ways that the fine watch category has successfully navigated the pandemic and what luxury players can stand to learn.
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Haircare: Strategies for Success
We identify 5 key strategies for creating compelling haircare communications that can successfully capture the imagination of today.
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How Events & Content have Converged
We outline 5 key ways events and content have seamlessly converged, and the unique innovation opportunities this presents.
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5 Ways to Build Brand Equity Digitally
We explore 5 routes for creative innovation which simultaneously build equity for premium brands in the beauty category.
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5 Digitally Driven Solutions for Brands
Find out more about why partnering with us could help you navigate a post-Covid-19 world and shape the future of digital.
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The Events Renaissance
A snapshot of event reopening innovations, trends, and a checklist for practical considerations in our new world.
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Winning Strategies: Luxury Food & Drink
5 key ways that brands are using comms to overcome the ever-changing restrictions and adapt to the new world order
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6 Common Mistakes in Paid Media
In an increasingly competitive digital media space, we take a close look at common mistakes in paid media and strategies for optimising campaigns.
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The Retail Re-Opening Opportunity
Innovative brands and retailers will continue to leverage the latest virtual technologies to engage and reward shoppers.
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Live-streaming: New Virtual Marketing
Five key ways brands & retailers are leveraging live-streaming to pioneer the future of virtual marketing
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Sustainability Communications
Understanding how to effectively communicate your sustainability credentials is essential.
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How to Hack TikTok
TikTok’s fully immersive experience is totally different from that of other social platforms.
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The New Frontier
Five ways brands and retailers can harness VR to deliver on key communications objectives.
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Winning in Luxury eCommerce Today
In today’s eCommerce landscape, product is always one click away. Differentiation is key.
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